The Keurig X The Rolling Stones iced coffee kit is already sold out. 

The Keurig X The Rolling Stones iced coffee kit is already sold out. The limited-edition set became available and sold out within the same day on the Keurig website last week. The “Start Me Up” iced coffee kit contains a K-Ice Brewer with the quintessential lips and tongue icon of The Rolling Stones with a tumbler to match, as well as a package of custom brew. Additionally, customers who buy the kit can listen to an exclusive Spotify playlist, hand-picked by the band. Nostalgia marketing clearly isn’t going anywhere, and the collaboration is buzzing on TikTok with the hashtag #CoffeeTok, which attracted many fans to the java set. The partnership was a play to market not only to older consumers, but to younger gens who seem to love music and songs from before their time, often bringing them back and making them go viral. (Marketing Dive)