New artificial intelligence features will allow Rent the Runway users to easily find the exact style they’re looking for. While fashion brands are racing to keep up with new technologies, a new AI feature is in the works to help expand its search engine. The AI search bar will “make the process of discovering products more intuitive and natural.” Instead of being able to only search for clothes using simple phrases, as is available on most online shopping sites, Rent the Runway’s CEO and co-founder explains that renters will be able to search for niche phrases like “Miami vibes” or “clam bake in Nantucket.” The company aims to, with the help of today’s technologies, make the online shopping experience more enjoyable and efficient for consumers. YPulse’s AI Unpacked trend report shows 25% of young consumers say an AI-generated shopping experience is a cool form of AI marketing to them, and given that we also know they love their specific aesthetics, this feature could be a huge hit. (Retail Brew)
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