Gen Z and Millennial-focused brand Arula is introducing a new fashion line. This size-inclusive clothing brand is dropping its first intimates line after experiencing fast rates of growth—with now twice the number of original stores and triple the number of sales since August 2021. The collection will offer a wide range of products, with over 100 selections of different bras, underwear, and loungewear to shop from. The company’s goal in designing its new line is to serve Millennial and Gen Z customers who, according to customer feedback, are looking for intimates from the brand, and Arula’s president stated that “The product closest to your body needs to feel the best.” (Yahoo Finance)
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