Angelina Jolie is launching Atelier Jolie, a “purpose-driven brand” that will use deadstock fabric and provide opportunities for refugees and under-appreciated groups.

Angelina Jolie is launching Atelier Jolie, a “purpose-driven brand” that will use deadstock fabric and provide opportunities for refugees and under-appreciated groups. The brand is looking to cultivate self-expression and collaboration among skilled tailors, pattern makers, and artisans around the world. Jolie’s own personal style, which emphasizes re-wearing and recycling old clothes, has garnered mass attention over the years, and now Atelier Jolie seeks to address the textile waste crisis by repairing and upcycling pieces, while also creating quality garments with personal meaning. Atelier Jolie’s Instagram account, @atelierjolieofficial, has been slowing providing updates about the upcoming brand. YPulse’s Celebrities & Influencers report data shows that about a fifth of Gen Z and Millennials say they would buy a product that a celeb or influencer made. (British Vogue)