Paramount Global is partnering with Immersive Gamebox (IGB) to create a new interactive PAW Patrol experience for children. IGB is expanding their reach to a new audience of families with younger children and this new experience, which resembles a virtual reality game but without the headsets, allows kids to control the gameplay using their bodies. Equipped with touch screens, 3D-motion tracking technology, and projection mapping, the game creates an immersive environment where children can play and interact with the PAW Patrol characters. The hour-long experience is designed for children aged 3-7-years-old and involves the PAW Patrol crew rescuing animals and citizens of Adventure Bay. IGB plans to initially launch the game in 13 locations in the U.S., followed by a rollout in seven additional international locations later this year. The idea of the game is to provide an immersive experience for children without the need for VR headsets or controllers. (Kidscreen)
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