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This new baby care line is perfect for eco-oriented parents. 

May 04 2023

This new baby care line is perfect for eco-oriented parents. Conscious Beauty Group (CBG) has launched Mini Humans, a sustainable baby care line aimed at Millennial and Gen Z parents. Now available at Target, the line is designed for children with sensitive skin and includes five items priced at $9.99, each containing 97% to 99% “natural formulas.” The line is packaged in fully recyclable aluminum bottles, meeting Target Zero and Target Clean standards when it comes to packaging waste reduction and clean formulations. CBG is optimistic about the product’s reception among eco-conscious parents and expects to reach $2.5M in sales from the new venture. YPulse’s Sustainability report data shows 64% of Millennial parents have researched how sustainable / eco-friendly a product is, versus 57% of non-parents. (Beauty Packaging)