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L.L.Bean is going off the grid on social media this month—again. 

May 02 2023

L.L.Bean is going off the grid on social media this month—again. The outdoor retailer is observing Mental Health Awareness month by taking a break from social media for the second year in a row. L.L.Bean is wiping its social profiles and leaving behind expert-informed resources to encourage people to spend more time outside for their mental wellness. The company is partnering with fitness app Strava for the L.L.Bean Feel-Good Challenge, which is encouraging users to log 500K hours outside during the month of May and raise money for Mental Health America. YPulse’s Mental Health report data shows 86% of Gen Z and Millennials agree: “I like It when brands make mental health a part of their marketing and messaging.” (Footwear NewsLinkedIn)