E.l.f. Cosmetics is debuting a digital content series starring White Lotus star Jennifer Coolidge to reach Gen Z. Gen Z and Millennials have been obsessed with Coolidge’s vibe and aesthetic while her famous lines from Legally Blonde and The White Lotus have been trending as TikTok audios for some time now. So, E.l.f is tapping the star for its new “Vanity Table Talk,″ which takes inspo from late-night talk shows and “get ready with me” style videos popular on social media. Coolidge can be seen sharing comedic makeup insights released every month through August on the brand’s TikTok, YouTube, and Instagram, “with later episodes featuring actor Ashley Park and comedian Ziwe.” But to really reach young consumers where their priorities lie, “the effort also includes a charitable component with nonprofit Rise for Animals, inspired by Coolidge’s longtime status as an animal rights activist.” (Marketing Dive)
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