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Panera is launching The Panera Shop, an official online storefront. 

Apr 28 2023

Panera is launching The Panera Shop, an official online storefront. After the success of the chain’s viral BAGuette Bag, creating an entire merch collection was basically inevitable—and yes, the bag will be there. The clothes are known as “carb couture” on the brand’s site and feature streetwear style “mac and cheese tracksuits, ‘all my friends are bread’ crewnecks, and even a toddler onesie that reads ‘Just Baked.’” While the original BAGuettes sold out almost instantly, they’ll be officially back in stock next week when The Panera Shop goes live, along with the start of MyPanera Week where “loyalty members will have exclusive access to the site, plus daily discounts, perks, and offers on ‘Panera Faves’ through the Panera app.” (Food & Wine)