TikTok is a playground for gaming discovery. Gen Z’s favorite social platform is no longer just about entertaining short-form videos, and while gaming content thrives on other platforms, TikTok’s unique format has fundamentally changed the landscape for the gaming industry. Subway Surfers is one prime example of how the app propelled young consumers’ discovery of the game and SYBO Games even confirmed that TikTok catapulted the game to 4B lifetime downloads. Stats from TikTok for Business show that 75% of gamers discovered new gaming content on TikTok and over a third (36%) of TikTok users purchased to play after seeing gaming content. YPulse’s The TikTok Effect trend report data shows that 38% of Gen Z (and 56% of Gen Z males) say they like to see gaming content on TikTok. (VentureBeat)
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