Despite the widely acknowledged housing crash, real estate content on TikTok is booming. The hashtag #Property has over 3.6M views on the platform and a growing number of real estate agents are using the Gen Z-loved app to post home tours for available properties and apartments to rent—especially in response to viral videos of young adults claiming they’re desperately looking for a place to live. These agents are seeing additional viewings on their listings on both TikTok and Instagram—and it’s helping them sell properties within a matter of weeks. To capture young audiences, real estate agents are filming these videos to fit in with Gen Z and Millennials’ feeds, with apartment / house listings filmed vertically (native to the app) and often at a faster speed than traditional property videos, with small bits of text as overlays. (VICE)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
