Streaming platform Fubo is targeting Gen Z and Millennials with a new social media marketing campaign focusing on Major League Baseball’s return. Fubo is rebranding and running ads across Twitter, YouTube, and Instagram that feature a new logo. To bring in Gen Z specifically, the platform hired YouTube personality Jimmy “Jomboy” O’Brien (1.7M subscribers), “to talk about the new Fubo rebrand during his live stream on opening day.” Plus, the company is posting content in real-time on its social channels during games. YPulse’s Sports & Athletics report data shows 28% of Gen Z and Millennials say they follow Major League Baseball. (Digiday)
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