Gen Z is boosting movie theater attendance. According to data from Placer.ai, “AMC Entertainment Holdings Inc., Cinemark Holdings Inc. and Cineworld Group Plc.’s Regal Cinemas are benefiting from a rebound in cinema attendance” which has increased significantly since the pandemic: “AMC’s Gen Z visitors rose to 15.5% from 14.4%, while Cinemark’s climbed to 16% from 15% and Regal Cinemas’ rose to 15.2% from 14.2%.” Their research also found that last summer’s crowd spike (a near 900% increase in July 2022 compared with January 2021) is a promising sign for this summer’s premiers. Over Easter weekend, Universal Pictures’ The Super Mario Bros. movie and Amazon Studio’s Air (which chronicles the creation of the Air Jordan basketball shoe) brought AMC to record level revenue and their stock rallied more than 30% in just three days. YPulse’s latest Media Consumption report shows movies are the top kind of video content Gen Z say they’ve watched in the last week, and 16% of Gen Z have spent on movie theater tickets in the last month. (Market Watch)
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