What happens when Viagra, cheese, cereal, and a gym walk into a campaign? 

What happens when Viagra, cheese, cereal, and a gym walk into a campaign? Chaos marketing that reels in young consumers. British men’s health website Numan, online retailer Cheesegeek, cereal maker Surreal, and gym operator Gymbox recently ran a campaign that featured ads posted alongside each other with the headlines, “Harder, Feta, breakFaster, Stronger”—a nod to Daft Punk’s Y2K hit, “Harder Better Faster Stronger.” The brands ran the campaign at a subway station in London and shared it on social media and quickly went viral, gaining over a million likes. Each company saw an influx of new followers on their social channels and Gymbox reported a “113% month-on-month increase in traffic to its website.” We know unusual brand collabs, when done right, are a surefire way to turn young consumers’ heads—and stir up buzz online. (Adweek)