Netflix and Lacoste are launching a collection inspired by the streaming service’s most popular shows. The new fashion line includes polos, sweatshirts, and tracksuits, and features the brand’s iconic crocodile logo intertwined with themes from shows like Stranger Things, Bridgerton, and The Witcher. The collection will be available for purchase on both Lacoste’s and Netflix’s websites and in select Lacoste stores. The collab stems from Netflix’s push into new revenue streams, including branded merchandise, and is aiming to elevate the concept of fandom wear. And though the pieces in the collection are priced higher than other clothing from the brand, young consumers might still be willing to splurge. After all, YPulse’s Luxury report shows that over a third (35%) of Gen Z say they are willing to pay more for limited edition products. (Marketing Dive)
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