Women’s sports and short-form video are a match made in heaven. According to media publishers and content studio Team Whistle, the growth of women’s sports over the last year shows there’s an opportunity for brands to engage with fanbases through short-form video content. Team Whistle’s survey found that young adults were 5.6 times more likely to prefer short-form videos over text-based articles when it came to stories around the Women’s NCAA March Madness games. Fans were also four times more likely to view brands more positively if they sponsored women’s sports over men’s and they said social media content was the number one way to do that. YPulse’s Sports & Athletics report data shows 67% of Gen Z (60% of Gen Z men and 75% of Gen Z women) agree that women’s sports are just as interesting as men’s sports. (Adweek)
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