Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Puma is tapping four young activists in a new sustainability push. 

Apr 11 2023

Puma is tapping four young activists in a new sustainability push. The panel is taking inspiration from “research that found 71% of young people do not feel their voices are being heard when it comes to environmental issues and 49% say they would like brands to make more commitments in the area.” The four environmentalists from both the U.S. and U.K. include “Alice Aedy, a U.K.-based storyteller and co-founder of the Earthrise Studio; Andrew Burgess, a U.S. upcycler; Luke Jaque-Rodney, a sustainability and health vlogger living in Germany; and Jade Roche, a visual artist located in France.” Called the “Voices of a Re:Generation,” the coalition will help Puma better understand what resonates with young consumers throughout the year. YPulse’s Sustainability report shows that 81% of young people agree: “Corporations (e.g. companies, brands, etc.) should take more responsibility for fighting climate change.” (Marketing Dive)