The UFC is continuing their relationship with TikTok after massively increasing their followers. The two originally signed a deal back in 2021 to provide TikTok-exclusive livestreams, pre- and post-fight footage, behind the scenes access, fighter engagement, and more. This year, they’ve announced plans to continue their partnership after building a substantial following across all their accounts. The UFC’s TikTok accounts (@UFC, @UFCEspanol, @UFCBrasil, @UFCEurope, and @UFCANZ) have amassed 23M followers and generated nearly 5B views across the board; it is now the “third most-followed sports league on the platform.” The fight between YouTube’s Jake Paul and Love Island’s Tommy Fury recently went viral, giving more exposure to the sport and shows that participants relevant to Gen Z are key to gaining young viewers. (Tubefilter)
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