Boohoo has debuted its first-ever pop-up shop in London to show off its new collection—and give shoppers an IRL experience. Opening its doors this past weekend, Boohoo’s pop-up offered young consumers the chance to see the brand’s Spring line IRL as well as personal styling sessions, and a beauty corner offering blowouts and brow treatments. YPulse has long tracked the experiencification of retail, which includes creative activations to engage young consumers. Now, our recent WE Shopping and Retail data shows that three-quarters of 13-39-year-olds in Western Europe believe shopping should be an experience. Meanwhile, the vast majority are interested in pop-ups and in-store events. (Campaign Live)
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