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Social shopping is coming to Pinterest’s Shuffles. 

Mar 28 2023

Social shopping is coming to Pinterest’s Shuffles. Shuffles grew popular among Gen Z well before it’s official launch (thanks to TikTok) and now the app, which allows users to create moodboards and collages from content on Pinterest or from their own pics, is testing out ways users can shop the collages. Shuffles content will now have the same shopping abilities as regular Pins. Users will be able to “tap individual cutouts used in collages and see the brand, price, and other product metadata along with similar products to shop.” The platform says Gen Z is “curating fresh, relevant content, which is quickly making for a marketplace of trendy, shoppable ideas.” Pinterest is a hub for product recommendations, linked within aesthetically pleasing pictures and young people tell YPulse brands and products are the number one kind of content they want to see on Pinterest—so they may be open to shopping through Shuffles as well. (TechCrunch)