It’s almost impossible to compete with TikTok, but some new apps succeed because of it… TL;DR TikTok made Pinterest Shuffles trend, and now it’s topping the app charts while still being invite-only Digital planning app Notion went viral for its ability to be made super aesthetically pleasing and still super functional Gen Z are using Prequel to edit their photos and videos, and are being reposted to millions in return Knowing that TikTok is Gen Z’s favorite app, it’s become vital for brands to pay attention to what they’re creating on there, and find ways to get content from their app onto For You Pages. Apps like BeReal have shown how powerful going viral on TikTok can be, as a new app could go from virtually unknown to a Gen Z favorite in a matter of days with a viral hashtag or trend. And because this gen loves aesthetics, they’re especially willing to download trending apps that let them be creative in their contribution to the feed.  YPulse’s New...