More journalists are becoming YouTubers—and they think the platform is the future for the industry.

More journalists are becoming YouTubers—and they think the platform is the future for the industry. While there is stigma around the label “YouTuber” or “content creator,” some journalists are finding that they’re happier in their careers when they move to the platform. They’re finding more creative freedom than they would have been allotted by traditional media companies and many “believe YouTube represents the future of journalism.” Although the platform is still considered social media and contains algorithmic biases and poses issues with reliability, it’s become an “increasingly popular platform for both traditional journalists and influencers to publish investigations.” For example, freelance journalist Adam Robb wrote a piece digging into Eddie Ibanez and Logan Paul’s CryptoZoo NFT scam, but few publishers were willing to pick it up, resulting in it reaching the public six months after CryptoZoo’s launch and Robb being paid only $300. But when Robb connected with Stephen Findeisen, “a YouTuber who exposes crypto scams on his massively popular channel CoffeeZilla,” they made a three-part video series that gained more than 19M views—and led to lawsuits against Ibanez and Paul. YPulse’s New Content Creators trend research shows young people view social media as a viable side hustle / career. (Insider)