Stella Artois is banking on young consumers’ affinity for casual dining. 

Stella Artois is banking on young consumers’ affinity for casual dining. YPulse research shows that nearly half of young consumers would choose to eat at a casual dining restaurant even if price wasn’t a factor. To reach this crowd, Stella Artois is “looking to utilize influencers and digital partnerships to secure its future.” The beverage brand has linked up with Uber Eats, Yelp, and Instacart to reward consumer behaviors with incentives that “include earning a $50 gift card when consumers purchase a Stella Artois with dinner during the week on Uber Eats, or a free round of the beer when booking a table through Yelp.” The overall message behind the campaign is encouraging young consumers to “ditch the virtual world for the real one, and to return to responsible in-person dining.” (Marketing Dive)