Price is always a top factor, but the restaurants they frequent really have food they love… TL;DR Young people are eating at fast food restaurants more than any other kind Millennials are using their bigger budgets to support local restaurants If price didn’t matter, Gen Z would try fine dining, but still love the chains they eat at now Young people today are “treat yourself” generations—they believe in spending on themselves when they want to, and they see little luxuries and indulgences as a part of their overall mental wellness. But, they’re also budget-conscious, so their definition of a splurge purchase or a “treat” is different from the gens before them. Where older generations may have treated themselves to a luxury piece of clothing or a night at a restaurant, Gen Z and Millennials are taking an unnecessary trip to Target and getting their “starbies” on the way. Their day-to-day lives are already expensive though, so experiences like dining out are impacted by their need to stay on a...
- Article
