YouTube is lightening up the platform’s profanity rules after receiving backlash from creators. Last year, the Gen Z and Millennial-loved site introduced a policy that flagged any video using profanity in the first 15 seconds of the video, making it ineligible for monetization, meaning YouTube wouldn’t run ads on these videos. After receiving heavy backlash from popular creators, a new update to the policy is now allowing “creators to use moderate and strong profanity without risking demonetization” unless it persists throughout the majority of their video. While the platform’s intention was to protect young users from profanity, it’s proven to be a difficult feat considering some creators were flagged simply for including popular music that used strong language. Some creators noted that underage users have the option to watch YouTube Kids and that the majority of their viewers were of age. (TechCrunch)
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