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Gen Z in the U.K. are fueling the latest workplace trend: “conscious quitting.”

Mar 03 2023

Gen Z in the U.K. are fueling the latest workplace trend: “conscious quitting.” YPulse told you about the rise of quiet-quitting and rage-applying, which propelled the Great Resignation—and led to quitter’s regret. Now, the latest trend is allegedly “conscious quitting,” where employees are deciding to change jobs because they don’t share the same values with the company they work for. According to a U.K. study, nearly half of British 18-24-year-olds (49%) would consider taking a pay cut to work for a company that aligns with their personal values. Over in North America, YPulse’s Employment and Career report data shows that 57% of young workers would rather have a career where they’re very passionate about the work, but do not earn a lot of money over a career where they’re earning more but are not passionate about the job. (Stylist)