Plant-based milk brand Silk is tapping famous “nepo-babies” to promote their newest product. 

Plant-based milk brand Silk is tapping famous “nepo-babies” to promote their newest product. The faces of the next gen, including “Brooklyn Peltz Beckham, Ella Bleu Travolta, Sailor Brinkley Cook, and Myles O’Neal (joined by siblings Shareef, Me’Arah, Shaqir and Amirah)” can be seen making a play on the legendary “Got milk?” campaign wearing plant-based milk mustaches in Silk’s new series of ads. Over on TikTok, the brand is shining light on plant-based alternatives through the brand’s “Silk ‘plant-based ’stache filter’ for a chance to win free Silk Nextmilk [the name of the new product line] for a year and be featured on a branded billboard in Times Square.” YPulse’s Cooking and Diets report data shows that 20% of Gen Z and Millennials drink plant-based beverages regularly and over a quarter who don’t say that they are interested. (Marketing Dive)