The ‘90s “teenage dirtbag” aesthetic is entering the beauty industry. YPulse told you how trends like goblin mode and indie sleaze are taking over fashion and style for Gen Z as more reject perfectionism and “clean” aesthetics on social media. Now, beauty brands are catching on: recently ColourPop released a grunge-inspired line that was specifically marketed to “emo girls”—and it was an instant hit. The “Trouble Maker” collection, which features checkerboard patterns and was developed with a mood board full of “edgy without being scary” skater girls, has sold out 10 times since its launch. With Gen Z reviving Paramore, Blink-182, and Simple Plan thanks to TikTok audios, the “sleaze” trend continues to take over across industries. (Glossy)
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