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The ‘90s “teenage dirtbag” aesthetic is entering the beauty industry. 

Feb 24 2023

The ‘90s “teenage dirtbag” aesthetic is entering the beauty industry. YPulse told you how trends like goblin mode and indie sleaze are taking over fashion and style for Gen Z as more reject perfectionism and “clean” aesthetics on social media. Now, beauty brands are catching on: recently ColourPop released a grunge-inspired line that was specifically marketed to “emo girls”—and it was an instant hit. The “Trouble Maker” collection, which features checkerboard patterns and was developed with a mood board full of “edgy without being scary” skater girls, has sold out 10 times since its launch. With Gen Z reviving Paramore, Blink-182, and Simple Plan thanks to TikTok audios, the “sleaze” trend continues to take over across industries. (Glossy)