Beauty trends move as quickly as fashion trends with uber-creative Gen Z and Millennials on social media. In 2022, beauty influencers on TikTok went viral for hyper-high coverage foundation routines, using a luxury custom lipstick printer, and stackable mascara, and that’s just makeup. Hair and nails have a trend cycle of their own: Korean side bands, jelly nails, and copper hair all had their moment to shine. Some of the hottest trends needed to be more closely examined for appropriating long-standing looks from BIPOC cultures, and drew attention to the influence women of color have over beauty trends overall—which we’re seeing again this year already. In 2023, it’s clear that Gen Z and Millennials’ social media influence will continue to inspire larger beauty trends. Here’s what experts are predicting young people will be doing with their hail, nails, and makeup in the coming year—and how they’re already beginning to show on social media: Short hair and “crown care” The trend experts at Pinterest Predicts say 2023 is the year...
