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The Beauty Trends Expected to Take Off With Gen Z and Millennials in 2023

Experts are predicting these beauty trends will be big in 2023, and Gen Z and Millennials are way ahead of them…

TL;DR

  • The predicted trend of scalp care is popular on TikTok, but has a long history with BIPOC women
  • Nail trends are going futuristic for 2023
  • Gen Z and Millennials’ social media beauty trends, including soft grunge and skincare focused makeup, are going mainstream this year
Beauty trends move as quickly as fashion trends with uber-creative Gen Z and Millennials on social media. In 2022, beauty influencers on TikTok went viral for hyper-high coverage foundation routines, using a luxury custom lipstick printer, and stackable mascara, and that’s just makeup. Hair and nails have a trend cycle of their own: Korean side...

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