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The Beauty Trends Expected to Take Off With Gen Z and Millennials in 2023

Experts are predicting these beauty trends will be big in 2023, and Gen Z and Millennials are way ahead of them…

Written and Edited by the YPulse Editorial Team

Jan 19 2023
North America

KEY TAKEAWAYS

The predicted trend of scalp care is popular on TikTok, but has a long history with BIPOC women
Nail trends are going futuristic for 2023
Gen Z and Millennials’ social media beauty trends, including soft grunge and skincare focused makeup, are going mainstream this year

Beauty trends move as quickly as fashion trends with uber-creative Gen Z and Millennials on social media. In 2022, beauty influencers on TikTok went viral for hyper-high coverage foundation routines, using a luxury custom lipstick printer, and stackable mascara, and that’s just makeup. Hair and nails have a trend cycle of their own: Korean side bands, jelly nails, and copper hair all had their moment to shine. Some of the hottest trends needed to be more closely examined for appropriating long-standing looks from BIPOC cultures, and drew attention to the influence women of color have over beauty trends overall—which we’re...