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Luxury brands are grabbing kids’ attention—and parents are buying. 

Feb 23 2023

Luxury brands are grabbing kids’ attention—and parents are buying. Growing up creating couture looks for their Roblox avatars is having an IRL effect on kids’ fashion sense. Kids as young as four are becoming interested in high fashion and luxury brands are appealing to them. Brands like Versace, Fendi, Dolce & Gabbana, Givenchy, and Gucci have already captured the attention of their Millennial parents, and while of course celebrity kids are donning these $600 tees the most, the overall childrenswear market is growing significantly faster than it is for adults. YPulse’s Luxury report data shows 65% of Millennial parents have purchased a luxury product compared to 51% of non-parents. (The Cut)