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Fashionable cake decorating is taking over Instagram feeds. 

Feb 22 2023

Fashionable cake decorating is taking over Instagram feeds. Last year, ugly cakes were trending on the app in response to young consumers’ desire for anti-perfectionism. And while YPulse’s The End of Foodie Culture (As We Know It) report shows that Gen Z wants to see food content that is fun and messy rather than perfect, they’ve taken their liking of chaotic cake decorating to a more sophisticated, fashionable, and aesthetically pleasing ordeal. Creators like Amy Yip and Shelby Eastman have grown mass followings on Instagram for their cakes that resemble couture fashion and even meme culture. For example, one of Eastman’s cakes appeals to the #CottageCore aesthetic but reads, “Block Them.” (TZR)