The Milwaukee Bucks are launching “Bucks in Six,” a new lifestyle apparel brand. Officially releasing next week, Bucks in Six will be available exclusively through the Bucks Pro Shop. The brand’s chief marketing officer says, “lifestyle fashion has become synonymous with NBA culture” and their first collab will feature a limited-edition collection with Milwaukee-born streetwear brand Unfinished Legacy, created by 26-year-old artist Brema Brema. In celebration of the launch, local musicians will be performing live in the Milwaukee store, creating a fun and engaging experience for local fans. YPulse research shows streetwear is the top fashion trend Gen Z is interested in because of the style’s comfort combined with the high end look and the draw of limited-edition items. (NBA)
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