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Lidl is setting plans in motion to reduce the amount of meat in their stores. 

Feb 17 2023

Lidl is setting plans in motion to reduce the amount of meat in their stores. In a company-wide sustainability push, Lidl is cutting back on the number of meats they sell. The brand already has a commitment to “vastly increase its plant-based range through 2025 and beyond” and in further support of their decision, Lidl is planning to release a sustainability report later this year that will highlight the key differences between plant-based and animal products. In a statement, the brand said they don’t want to “dictate how customers live their lives” but rather “give more people access to cost-effective plant proteins”—and they expect young consumers to be especially thrilled about it. However, YPulse data shows that may not be the case: 36% of Gen Z say they aren’t interested in plant-based food and drinks, although climate change is still a high priority for young consumers which does impact the purchases they make. (Plant Based News)