Golf is bringing in Gen Z with updated streetwear inspired fashion looks. No, golf is not just for dudes entering their thirties—Gen Z is getting into the sport now, too. For a sport that is steeped in tradition, “names like Top Golf and Five Iron Golf have made the game more fun and accessible for casual players who want to play alongside friends and other beginners.” New golf wear brands are emerging to attract young players with fashion intended to “break the sport’s bland, and often stuffy” looks. Pros like Paris Hilinski has been seen “wearing luxury labels like Off-White and Louis Vuitton on her Instagram” and Collin Morikawa, who is also profiled in Netflix’s new golf documentary Full Swing, is working with Adidas on golf wear that Gen Z might consider to be cool on and off the course. YPulse told you how preppy sports fashion is trending, and our research shows that athletic wear in general is a top fashion trend among young consumers. (Hypebeast)
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