Diamond alternatives are going mainstream and brands like Ring Come True are feeding into the trend. 

Diamond alternatives are going mainstream and brands like Ring Come True are feeding into the trend. According to a diamond analyst, “lab-grown diamonds accounted for 10 percent of diamond [jewelry] sales in 2022, up from just 2 percent in 2018.” Factors like affordability and sustainability play a major part in young consumers’ growing interest in them. Even luxury sellers are leaning into lab-grown diamonds to experiment with rings that come at a more accessible price as Gen Z and Millennials are continuing to tighten their budgets over economic hardships. And as these gens make more conscious decisions about their jewelry purchases, brands like Ring Come True are leaning into the fact that other alternate stones like moissanite are also having a moment. YPulse’s new Weddings report data shows that 70% of Gen Z and Millennials agree it doesn’t matter if the diamond on a ring is lab-made and 75% agree it’s more important that the ring is unique. (Business of Fashion, WWD)