Young consumers are blaming social media for their bad shopping habits. According to a survey for Real Estate Witch, 66% of Gen Z feels that “their own generation is the most irresponsible with money” and young shoppers “are extremely susceptible to social media marketing practices with more than 80 percent of these shoppers admitting they made a purchase after seeing an ad on a social media platform.” The survey also found that TikTok stars, YouTube streamers, and Instagram influencers are the ones influencing Gen Z and Millennials’ purchases the most. YPulse research shows this gen trusts influencers the most for product recommendations and 54% of young consumers say they have purchased something after an online celebrity (big or small) spoke about it or recommended it. (WWD)
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