A new Squishmallow line is letting kids hug their favorite Cocomelon characters. In a collab between Moonbug Entertainment and Jazwares, the new Cocomelon HugMees are plush versions of the characters who appear in the most watched YouTube channel in the U.S. The line is available in U.S. Target stores and features six HugMees including JJ, Cody, Nico, Nina, Cece, and Bella. We’ve seen Cocomelon toys at the top of kids’ wish lists for a couple years now, and their popularity is only continuing to grow. Squishmallows are of course their own sensation, and continue to be incredibly popular with Gen Z and Gen Alpha as they appeal to fans via licensed partnerships. (Tubefilter)
