Spain is expecting tourism in 2023 to reach pre-pandemic levels, as many young Europeans plan to travel this year. YPulse has long documented young people’s love for travelling, but now that the threat of the pandemic is behind them, these young consumers are planning to hit the road big time—yes, “revenge traveling” is real. Data from our recent Life Milestones and Future Plans Report shows that 85% of European Gen Z and Millennials said traveling is one of their top resolutions this year, leading European countries to expect tourists to flood in soon. In fact, a recent study found revenue from tourism companies in Spain is “expected to grow by 4.7 percent over the totals registered in 2019.” (TravelPulse)
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