In more Bumble news, the dating app is partnering with Netflix to help users connect through their favorite movies / TV shows. The new “Find the date you’ve been watching for” initiative involves the in-app game Netflix Nights In, which helps users in the U.S., Canada, and the U.K. to break the ice by discussing their favorite Netflix watches. At the start of each week “a Netflix star, like Emily in Paris’ Ashley Park, Alexa Lemieux of Love is Blind, or Selling Sunset’s Amanza Smith, will ask users a new question about the streaming platform’s most popular shows, such as Stranger Things, Squid Game, Outer Banks and others.” YPulse’s Media Consumption report shows Gen Z and Millennials are turning to Netflix the most for entertainment, so they’re bound to have a lot to talk about. (The Drum)
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