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Apple is hesitant to use the word “metaverse,” but their new virtual reality headset might help people enter it.

Jan 11 2023

Apple is hesitant to use the word “metaverse,” but their new virtual reality headset might help people enter it. YPulse data shows Apple is among the top ten brands Gen Z considers to be “cool” and their commitment to innovation is part of what makes them so appealing. Now, they’re trying something new yet again: The tech giant’s Reality Pro VR headset is set to be released this spring and officially ship in the fall of this year. The brand “has already made a foray into mixed, virtual and augmented reality efforts on iOS and iPadOS, its iPhone and iPad operating systems” and now they’re preparing to launch the next big component in their tech arsenal, putting them in direct competition with Meta. But Apple was careful to emphasize that the product is a “mixed reality” headset where “mixed reality augments a user’s environment, rather than replacing it entirely with a computer-generated view.” (CNBC)