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Chipotle is tackling wellness with a new Snapchat lens and menu options. 

Jan 06 2023

Chipotle is tackling wellness with a new Snapchat lens and menu options. Their effort to reach Gen Z and Millennials who are making healthy goals part of their New Year’s resolutions “cites YPulse research indicating 76% of 13-to-39-year-olds believe wellness is anything that makes you feel good, and 90% say wellness looks different for everyone.” Chipotle is addressing the fact that it can be hard to maintain health goals after a few weeks, so they’re launching their Snapchat lens on January 13, “a.k.a. Quitter’s Day.” The lens includes meditation prompts and exercises and the restaurant plans on rewarding 100,000 lens users with free guacamole. Plus, their new digital order-only Lifestyle Bowls are “inspired by contemporary wellness habits that emphasize healthy eating over diet culture.” (Marketing Dive)