According to influencers, Amazon and Adobe are some of the brands influencers like working with the most. A new report conducted by F*** You Pay Me (FYPM), “an information sharing platform where influencers can share rates they are paid for work,” just released their “’best brands’ list is based on reviews of 9,578 brand collaborations submitted by influencers for 5,045 different brands.” The top ten brands in order are: Adobe, Amazon, Michaels, BioGaia, Empress 1908 Gin, Hero Cosmetics, Bob’s Red Mill, Samsung, CurlSmith, and Fera Pet Organics. In contrast, the brands they like working with the least include Crown & Paw, Glamnetic, MVMT, VIVAIA, GOLI Nutrition, Revive Superfoods, Fashion Nova, Truly Beauty, NAKD, and Daniel Wellington. YPulse research shows that everything from beauty products and clothing to books and tech purchases are likely to be influenced by recommendations on social media, so brands need to build good relationships with creators young audiences trust. (AdAge)
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