Lee Jeans continues to expand in the European market with the launch of a new footwear collection. The classic American denim already introduced a childrenswear collection specifically for the European market earlier this year, and now, Lee Jeans is expanding its product offering with a new footwear collection, which will complement the Lee apparel already available to young consumers in the region. YPulse told you how young Europeans love American brands, and our Local / Global Citizenship Report shows that 39% of them will always try to buy American brands, if possible. (Fashion United)
