A new nonprofit is helping Gen Z stay SNUG: Safer Not Using Guns. The gun violence prevention campaign is centered around Gen Z in Phoenix and is rolling out localized TikTok ads. SNUG is working “to empower members of Generation Z with facts about gun ownership and safety to make their own choices.” The organization claims to be non-partisan, non-political, and is targeting 13-17-year-olds who are still forming their own thoughts about guns. YPulse research shows that gun violence / gun control is one of the top social issues Gen Z is passionate about. As these gens continue to see gun violence in schools and public places, and say it’s getting worse, they grow more passionate about fighting the issues themselves. (KJZZ)
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