Young readers are boosting the sales of books in France thanks to #BookTok. Booksellers in France noticed a jump in sales of books by authors writing stories for young adults, such as We Were Liars by Emily Lockhart or Nine Gorman’s Ashes Falling For The Sky, but could not make sense of the reason behind the trend. After investigation, it turns out TikTok, specifically the #BookTok, is fuelling the success of the titles. Professionals in the industry are now increasingly turning to the social media platform to anticipate trends among young French readers—who are helping to boost the sales of books in the country—and have even created a “Trending on TikTok” cover to reach them. (FranceInfo)
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