#TaxTok has more than 360M views, showing how TikTok is helping Gen Z gain financial literacy. With the cost-of-living crisis intensifying in Western Europe, many young consumers are trying to get a better understanding of their tax returns to save money. And the place they’re going to learn about finance and money management is—you guessed it—TikTok. Gen Z specifically turns to TikTok to learn about budgeting, investing, and other aspects of personal finance, which explains why #TaxTok is gaining so much traction right now. YPulse has reported consistently that TikTok is a lot more than a place to watch short funny videos: the app is where Gen Z and Millennials turn to for pretty much everything in life. Our data shows that young Europeans are trusting TikTok for financial advice. (The FinTech Times)
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