In an effort to become a more responsible marketer, Nestlé will ban marketing targeted at children under 16-years-old. The company acknowledged that most of its products are unhealthy, and was already following a no-ads policy for children under six-years-old in any promotional marketing, including products like ice creams and sugary drinks. Now the Swiss-based brand is going a step further to become a responsible marketer with the announcement that it will not target young consumers under the age of 16, starting next summer. This will apply to all of Nestlé’s advertising on social media, TV, and gaming platforms. (Marketing Beat)
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