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LankyBox Kitchen is a new Roblox creator-led brand that will be exclusively sold in Chuck E. Cheese locations. 

Dec 02 2022

LankyBox Kitchen is a new Roblox creator-led brand that will be exclusively sold in Chuck E. Cheese locations. LankyBox, run by creators Justin Kroma and Adam McArthur, is one of YouTube’s biggest Roblox-themed channels with more than 21M subscribers. Now Virtual Dining Concepts, the company behind YouTube “ghost kitchens” like MrBeast Burger, is launching LankyBox Kitchen which will feature food that comes in “Happy Meal-esque packaging [and] features Foxy and Boxy, star characters on Kroma and McArthur’s channel.” Plus, each box will include a QR code that takes diners to a secret video on the duo’s YouTube channel. The menu is entirely kid-friendly and includes items like “Pizza Mac,” aka mac and cheese with cheddar, mozzarella, and pepperoni; personal-sized pizzas,” wings, fries, and of course several chocolatey dessert options. YPulse data shows that Gen Z especially loves YouTubers, and nearly half say they’re more likely to buy a product their favorite online celebrity recommends—just look at the success of MrBeast Burger. (Tubefilter)