People of Color is the Black-owned nail polish for BIPOC consumers. Founder Jacqueline Carrington created a color pallet perfect for complementing darker skin tones to really make them pop. With bright jewel tones and vibrant glitter, People of Color features a match for everyone’s preference and their products are also non-toxic, vegan, and cruelty free—values young consumers are looking for in the beauty industry. The brand’s Instagram, @peopleofcolorbeauty, has amassed over 32K followers and shares which partnered salons consumers can find their nail polish. YPulse’s Personal Care and Beauty report data shows that 44% of BIPOC young people are more likely to buy a product with a BIPOC-owned label and 38% are more likely to buy a product with a vegan label. (Black Enterprise)
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