Popeyes is stirring the pot and rekindling their “chicken sandwich wars.” Who can forget the chain’s viral beef in 2019 with McDonald’s, Burger King, Chick-fil-A, KFC, and more as they vied for chicken sandwich dominance. As each debuted their own version of the sandwich, customers wanted in and took to social media to be the judges and determine whose was the best. The success of Popeyes fried chicken sandwich brought a 38% jump in their sales reported in Q4 of 2019 and the item was sold out in multiple locations. Now, the fast-food chain is challenging their competition once again by publicly leaking their new blackened chicken sandwich recipe and daring others to replicate it with a message saying, “Copy this.” (AdAge, Restaurant Business)
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